Faced with the task of redesigning a pooper scooper, I wanted to do something not only functional but also some kind of a statement about our social responsibilities with the environment.

Realizing that sometimes the most effective way of connecting with an audience is by creating some sort of fashion icon, I decided to create a luxury line of pooper scoopers. Made out of chipboard, which means they're biodegradable, they were also styled in the shape of little handbags and branded as Louis Vouitton accessories.

I also created a promotional campaign that in a way managed to embrace the ridiculousness of it all, while speaking on a serious tone at the same time.

This project was made for Allan Chochinov's class in the MFA Design program at SVA.

http://www.jfresneda.com/files/gimgs/12_logo-baxter.jpg
http://www.jfresneda.com/files/gimgs/12_poster.jpg
Ad Campaign Poster
http://www.jfresneda.com/files/gimgs/12_baxterweb.jpg
Product Shot
http://www.jfresneda.com/files/gimgs/12_baxterweb2.jpg
Patterns
http://www.jfresneda.com/files/gimgs/12_billboard-poster.jpg
Ad Campaign